The most troublesome thing for webmaster beginners is the popularity of the website is too low. Therefore, they will work hard on website promotion to improve the popularity of the website. In order to avoid making stupid mistakes, here are five things which can not do during website promotion:
I Blog Massing
Blog massing, i.e. BM, also called as blog pollution, or blog message massing, refers to adding many website links and inbound links/ back-links in the message board or comments of the blog website, especially, the blog registered by the webmaster. Many webmaster beginners apply mass message software to send mass messages on blogs and website message boards. However, such SEO fraud would be spotted by advanced algorithm of major search engines, and it will lead to weight loss and even deletion of the website. It is more harm than good to the development of the website. But it is ok if you do not apply mass message software and leave real messages which contain website links.
II Keyword Stacking
Keyword stacking, i.e. KS, is the most frequently made mistake for SEO beginners, which refers to repeat keywords again and again so as to increase its frequency. They usually add so many keywords in title tags, description tags, keyword tags and image ALT attributes, which is the reason why such websites are not indexed by search engines.
III Domain Spam
Domain Spam, i.e. DS, refers to registrations of multiple domain names to be connected with the main website so as to increase PR value of the website. It is ok if each of these domain names has its own independent IP; however, if all of these domain names are of the same IP, it will be considered as SEO fraud. Domain spam will lead to the deletion of secondary websites or, in serious cases, the main website will be punished and suffers PR value loss.
IV Hide Text and Links
Some webmasters hide the text behind pictures by setting the color of text and links the same as the background, or use CSS to hide the text (set the font size to 0) and the links (set the pixel to 1) in the web page. By doing this, web page readers cannot see the hidden text; however, search engines can search such information. This behavior will lead to search engines stop searching the website.
V Exchange Links with Website Navigations
Website navigations which set link exchange as index condition are considered as link farm by search engines. It is a typical SEO fraud. Thence, it is not suggested.